Excerpt from the court filing indicating Apple’s feelings about Bing
But Bing’s response to Giannandrea’s query simply mentioned her time with The Eurythmics and her previous gig with The Tourists was not listed at all. He also was not happy that Bing failed to offer its search engine in the local languages of markets that Apple cared about. Giannandrea realized that Microsoft had not made any improvements to Bing since the last time that Apple looked at the search engine in 2015 and 2016. Microsoft told Apple in those two years that it would improve Bing but when 2018 came around, no changes had been made.
Meeting with Microsoft, Giannandrea felt that Microsoft admitted that Bing had issues and his impression was that Microsoft “gave us a detailed presentation of what they were not doing, presumably to motivate us to say, ‘Hey if we invested in this together, we could do these things.'” However, the Apple executive came to the conclusion that Microsoft itself didn’t consider Bing to be one of its most important businesses. As Giannandrea pointed out, “Microsoft was willing to sell Bing, which you wouldn’t do if it was a strategic asset.”
#Wrong #answer #rock #star #turned #Apple #purchase #Bing
